vendredi 4 décembre 2009

Freedom from Fear or Contemporary Management

Freedom From Fear: The American People in Depression and War, 1929-1945

Author: David M Kennedy

Between 1929 and 1945, two great travails were visited upon the American people: the Great Depression and World War II. Freedom From Fear tells the story of how Americans endured, and eventually prevailed, in the face of those unprecedented calamities.
The Depression was both a disaster and an opportunity. As David Kennedy vividly demonstrates, the economic crisis of the 1930s was far more than a simple reaction to the alleged excesses of the 1920s. For more than a century before 1929, America's unbridled industrial revolution had gyrated through repeated boom and bust cycles, wastefully consuming capital and inflicting untold misery on city and countryside alike. Nor was the fabled prosperity of the 1920s as uniformly shared as legend portrays. Countless Americans, especially if they were farmers, African Americans, or recent immigrants, eked out thread bare lives on the margins of national life. For them, the Depression was but another of the ordeals of fear and insecurity with which they were sadly familiar.
Franklin Roosevelt's New Deal wrung from the trauma of the 1930s a lasting legacy of economic and social reform, including the Social Security Act, new banking and financial laws, regulatory legislation, and new opportunities for organized labor. Taken together, those reforms gave a measure of security to millions of Americans who had never had much of it, and with it a fresh sense of having a stake in their country.
Freedom From Fear tells the story of the New Deal's achievements, without slighting its shortcomings, contradictions, and failures. It is a story rich in drama and peopled with unforgettable personalities, including the incandescentbut enigmatic figure of Roosevelt himself.
Even as the New Deal was coping with the Depression, a still more fearsome menace was developing abroad--Hitler's thirst for war in Europe, coupled with the imperial ambitions of Japan in Asia. The same generation of Americans who battled the Depression eventually had to shoulder arms in another conflict that wreaked world wide destruction, ushered in the nuclear age, and forever changed their own way of life and their country's relationship to the rest of the world. Freedom From Fear explains how the nation agonized over its role in World War II, how it fought the war, why the United States won, and why the consequences of victory were sometimes sweet, sometimes ironic. In a compelling narrative, Kennedy analyzes the determinants of American strategy, the painful choices faced by commanders and statesmen, and the agonies inflicted on the millions of ordinary Americans who were compelled to swallow their fears and face battle as best they could.
Freedom From Fear is a comprehensive and colorful account of the most convulsive period in American history, excepting only the Civil War--a period that formed the crucible in which modern America was formed.
The Oxford History of the United States
The Atlantic Monthly has praised The Oxford History of the United States as "the most distinguished series in American historical scholarship," a series that "synthesizes a generation's worth of historical inquiry and knowledge into one literally state-of-the-art book. Who touches these books touches a profession."
Conceived under the general editorship of one of the leading American historians of our time, C. Vann Woodward, The Oxford History of the United States blends social, political, economic, cultural, diplomatic, and military history into coherent and vividly written narrative. Previous volumes are Robert Middlekauff's The Glorious Cause: The American Revolution; James M. McPherson's Battle Cry of Freedom: The Civil War Era (which won a Pulitzer Prize and was a New York Times Best Seller); and James T. Patterson's Grand Expectations: The United States 1945-1974 (which won a Bancroft Prize).



Read also Time for Bed or The Name of This Book Is Secret

Contemporary Management

Author: Gareth R Jones

Contemporary Management by Jones and George distinguishes itself through its authorship, comprehensive, current contents, rich and relevant examples and applications and experiential exercises provided in every single chapter. The cutting-edge 5th Edition continues to redefine what principles of management texts should look, sound, and feel like. As an author team Gareth Jones and Jennifer George are uniquely qualified to write about both the strategic and organizational challenges managers face. Contemporary Management is a comprehensive text that surveys the theoretical underpinnings of modern management thought and research. Through a variety of examples from small, medium, and large companies it shows the reader how those ideas are used by practicing managers. A hallmark of this text is its focus on the "Manager as a Person," which discusses managers as real people with their own personalities, strengths, weaknesses, opportunities, and problems.



jeudi 3 décembre 2009

Punished by Rewards or Creating Competitive Advantage

Punished by Rewards: The Trouble with Gold Stars, Incentive Plans, A's, Praise, and Other Bribes

Author: Alfie Kohn

The basic strategy we use for raising children, teaching students, and managing workers can be summarized in six words: Do this and you'll get that. We dangle goodies (from candy bars to sales commissions) in front of people in much the same way we train the family pet. Drawing on a wealth of psychological research, Alfie Kohn points the way to a more successful strategy based on working with people instead of doing things to them. Kirkus Reviews called Punished By Rewards "a clear, convincing demonstration of the shortcoming of pop-behaviorism, written with style, humor, and authority," and Thomas Gordon, the founder of Parent Effectiveness Training, said, "Every parent, teacher, and manager should read this book - and hurry."

"Every parent, teacher, and manager should read this book -- and hurry." -- Thomas Gordon, founder of Parent Effectiveness Training

Library Journal

Kohn, the author of other iconoclastic books, among them You Know What They Say: The Truth About Popular Beliefs ( LJ 8/90), here shows how rewards of all sorts undermine our efforts to teach students, manage workers, and raise children. Although aimed at a general audience, the book is based on extensive research and documented with almost 100 pages of notes and references. The first six review the behaviorist tradition and lay out in a clear and convincing manner Kohn's central argument that ``pop behaviorism'' is dangerously prevalent in our society. Here Kohn discusses why rewards, including praise, fail to promote lasting behavior change or enhance performance and frequently make things worse. The remaining six chapters examine the effect of rewards and alternatives to them in companies, schools, and the home. Recommended for all types of libraries.-- Mary Chatfield, Angelo State Univ., San Angelo, Tex.

Booknews

To quote the press release: "Alfie Kohn writes and speaks widely on human behavior, education, and social theory." Beyond that, his qualifications are not spelled out, but his case against extrinsic awards is backed up with substantial notes and references and is thus head and shoulders above many other books for general audiences on what motivates people. Annotation c. Book News, Inc., Portland, OR (booknews.com)



Table of Contents:
Preface
Pt. 1The Case Against Rewards
1Skinner-Boxed: The Legacy of Behaviorism3
2Is It Right to Reward?19
3Is It Effective to Reward?35
4The Trouble With Carrots: Four Reasons Rewards Fail49
5Cutting the Interest Rate: The Fifth Reason Rewards Fail68
6The Praise Problem96
Pt. 2Rewards in Practice
7Pay for Performance: Why Behaviorism Doesn't Work in the Workplace119
8Lures for Learning: Why Behaviorism Doesn't Work in the Classroom142
9Bribes for Behaving: Why Behaviorism Doesn't Help Children Become Good People160
Pt. 3Beyond Rewards
Introduction179
10Thank God It's Monday: The Roots of Motivation in the Workplace181
11Hooked on Learning: The Roots of Motivation in the Classroom198
12Good Kids Without Goodies228
Appendix A: A Conversation with B. F. Skinner259
Appendix B: What Is Intrinsic Motivation?270
Appendix C: The Behaviorists Talk Back277
Notes285
References352
Name Index385
Subject Index387

Interesting textbook: Fodors New Zealand 2009 or Jeff Shaaras Civil War Battlefields

Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors

Author: Jaynie L Smith

Why should I do business with you… and not your competitor?
Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages (and trumpeting them to the marketplace) is the most surefire way to close deals, retain clients, and stay miles ahead of the competition.

The five fatal flaws of most companies:

• They don’t have a competitive advantage but think they do
• They have a competitive advantage but don’t know what it is—so they lower prices instead
• They know what their competitive advantage is but neglect to tell clients about it
• They mistake “strengths” for competitive advantages
• They don’t concentrate on competitive advantages when making strategic and operational decisions

The good news is that you can overcome these costly mistakes – by identifying your competitive advantages and creating new ones. Consultant, public speaker, and competitive advantage expert Jaynie Smith will show you how scores of small and large companies substantially increased their sales by focusing on their competitive advantages. When advising a CEO frustrated by his salespeople’s inability to close deals, Smith discovered that his company stayed on schedule 95 percent of the time – an achievement no one else in his industry could claim. By touting this and other competitive advantages to customers, closing rates increased by 30 percent—and so did companyrevenues.

Jack Welch has said, “If you don’t have a competitive advantage, don’t compete.” This straight-to-the-point book is filled with insightful stories and specific steps on how to pinpoint your competitive advantages, develop new ones, and get the message out about them. 

Soundview Executive Book Summaries

What makes you better than your competitors? Marketing expert Jaynie L. Smith writes that if you don't know this, you are losing money and market share. In Creating Competitive Advantage, Smith describes how competitive advantages are developed, and how companies use these advantages to impress customers and increase sales. With dozens of examples, Smith explains the difference between "strengths" and competitive advantages while outlining a complete competitive advantage strategy for companies in middle markets. Copyright © 2006 Soundview Executive Book Summaries

What People Are Saying


"So many companies think that differentiation is the key to success. It isn't. The key is knowing how to articulate what's different or better about your product. Creating Competitive Advantage is a must-have for any CEO's library."
-- David Neeleman, CEO, JetBlue Airways

"Jaynie Smith presents you with the most valuable marketing edge you can ever have -- and it won't cost you one cent… Just be sure that you unleash it before your competitors do… The sooner you read [Creating Competitive Advantage], the sooner you'll profit from it."
-- Jay Conrad Levinson, author of Guerrilla Marketing

"Any book that tells you how to be different from your competitors is worth reading. It's what good strategy is all about. Creating Competitive Advantage is just such a book."
-- Jack Trout, author of Trout on Strategy

With engaging writing, telling insights, and inescapable logic, Jaynie Smith shows us how Creating Competitive Advantage is key to a successful business.”
-- Robert B. Cialdini, author of Influence: Science & Practice

Creating Competitive Advantage is a weapon every business person needs in their arsenal to survive in today’s tough world.”
–Jack Stack, President & CEO, SRC Holdings Corp., author of The Great Game of Business

Jaynie Smith’s experience as an advisor to scores of CEO’s has been distilled in this comprehensive look at sound competitive strategies. It’s back to the basics, an exercise every business needs to revisit!”
-- Clark Johnson, former CEO, Pier I Imports

"Compelling! The clarity with which Jaynie Smith presents her message is particularly valuable because the concept is, among business leaders, frequently discussed but often understood only superficially.  Finding and using your advantage is the key to not only survival but more importantly, attractively profitable survival. Should be required reading for business leaders."
— Chuck Lillis, former CEO, MediaOne




mercredi 2 décembre 2009

A Beginners Guide to Short Term Trading or The Extraordinary Leader

A Beginner's Guide to Short-Term Trading: Maximize Your Profits in 3 Days to 3 Weeks

Author: Toni Turner

Are you tired of playing the "buy-and-hope" game with your stocks? Savvy stock trader Toni Turner shows you the ins and outs and ups and downs of short-term trading. You'll learn how to buy and sell stocks on a monthly, weekly, or even daily basis, so you own the right stocks at the right time.

Turner's clear, common-sense advice, easy-to-follow explanations, and helpful examples will help you invest in the exciting and profitable world of short-term trading quickly and safely. In this revised edition, you'll get completely up-to-date information on:

  • New products such as ETFs and expanded coverage on sector investing
  • Resources for choosing an online broker
  • New SEC (Securities Exchange Commission) rules and regulations
  • Updated charts and graphs with current examples
A Beginner's Guide to Short-Term Trading is the hands-on book designed to get you actively involved in every step of the trading process. Now you can take control of your portfolio and secure the financial freedom you've always dreamed of. Start planning your trades today!



Table of Contents:
Acknowledgments     vii
Foreword   Steve Nison     viii
Introduction: America's Love Affair     ix
How the Romance Began
My Relationship with the Stock Market
Why I Wrote This Book
Strategy Overview
Short-Term Trading: The Good News
The Journey ...
It's Showtime!
Meet Jesse Livermore     xv
Wall Street: The Greatest Game on Earth     1
Where It All Started
Out of Chaos Comes Order: The Crash Of 1929
The New York Stock Exchange: How It Works
The NASDAQ Stock Market: How It Works
The American Stock Exchange: How It Works
Let's Dissect the Indexes
Wall Street as "The Animal House": The Bulls and the Bears, the Sheep and the Hogs
Two Emotions That Rule the Markets (And the Rest of the World)
Check Your Understanding
What Are "Center Points"?
Center Point: You ... A Golden Buddha
Off to a Running Start: Setting Up Your Business     19
Map Your Business Plan
Selecting/Updating Your Office Equipment
Choosing a Broker
The Commission Maze
Slippage: What It Means
Margin Accounts: How They Work
Establish Realistic Goals
Check Your Understanding
Center Point: Commit: Convert Your Dreams into Goals
Master a Moneymaking Mindset     37
The Market as an Unstructured Entity
The Stock Market Is Always Right
Meet Your Emotions-Up Close and Personal
The End Result: What It Looks Like
R & R: Don't Go to the Markets Without Them
Self-Respect and Deservedness
Check Your Understanding
Center Point: MakeYour Circle Bigger
Market Machinations 101: The Fuel That Sparks the Energy     49
The Buck Stops Here
Fundamental Analysis Versus Technical Analysis: The Tug of War
Fundamental Analysis: Quick Yet Thorough Evaluation Resources
Wonderful Web Sites to Wander Through
Magazines
Check Your Understanding
Center Point: Invite Spontaneity into Your Life
Market Machinations 102: Cycles as the Foundation of Technical Analysis     61
Cycles: The World's Operating System
How Cycles Move: Basic Stage Analysis
Different Stages Call for Different Reactions
Additional Cycle Components
Support and Resistance, or Action and Reaction
Quiz
Center Point: Develop a Prosperity Mindset
Jump-Start on Chart Basics     79
Charting Essentials: Line Charts and Bar Charts
Candlestick Charting Basics
Quiz
Center Point: Reach for Your Highest Potential
Chart Close-Ups: The Pieces of the Puzzle     105
Anatomy of Your Friend: The Uptrend
Buy Signals: What to Look For
Trading in a Range, Congestion, and Consolidation
Anatomy of a Downtrend
Overview of Sell Signals: What to Look For
Quiz
Center Point: The Power of Synchronicity
Fitting the Puzzle Together     131
Volume: A Mega-Important Indicator
Moving Averages: What They Are, How to Use Them
Quiz
Center Point: Thoughts Are "Things"
Additional Chart Indicators: Techniques for Using Them Successfully     147
Oscillators: What They Are
The RSI: What It Is, How to Use It
Stochastic Oscillator: What It Is, How to Use It
The MACD: What It is, How It Works
On-Balance Volume: What It Is, How to Read It
Bollinger Bands: What They Are, How to Read Them
Fibonacci Retracements: What They Are, How to Read Them
Price Gaps: Play Them Wisely
Quiz
Center Point: You Are Perfect Right Now
It's Showtime!     173
Continuation and Reversal Patterns: What They Are
Trading Reversal Patterns in Non-Trending Markets
Let's Take It from the Top
Quiz
Center Point: Forgiveness: Key to Success
Where the Rubber Meets the Road: Money-Management Techniques     201
Plan Your Trade and Trade Your Plan
Piece of the Pie
Risk/Reward Ratio: What It Means, How to Calculate It
Where to Place Your Stop Orders
Now That You've Got It, What Do You Do with It?
Intraday Reversal Periods: What They Are, What They Mean to You
Order Types: Market Orders, Limit Orders, and More
In Times of Crises
Quiz
Center Point: The Circle of Giving
Winning Strategies for Selling Short     221
Overcoming Mental and Emotional Roadblocks to Selling Short
Fundamentals: What to Look For
Chart Patterns and Setups: What to Look For
Shorting Indicators: Ugly Is Good!
How to Place Your Order
Shorting Strategy: The Overextended Stock
Shorting Strategy: The Overextended Double Top
Shorting Strategy: The 18 / 40 Moving Average Crossover
Quiz
Center Point: Let Go of Fear and Let Your Light Shine
Exchange Traded Funds: Tools for Sharpening Trading and Hedging Profits     247
ETFs: What They Are
Where ETFs Started: A Brief Timeline
Benefits of Using ETFs as Trading and Investing Tools
Where to Find ETFs
Index and Sector Strategies Using Swing and Position (Core) Trades
Diversifying with ETFs
Hedging Tactics Using ETFs
Quiz
Center Point: Boost Your Personal Productivity
Anatomy of a Trade     265
Find an Industry Group or Sector to Target
The Preparation
At Journey's End
Center Point: Develop the Art of Detachment
You, The Wizard Of Odds     283
Back Up and Look at the Big Picture
The "If, Then" Mindset
Analyze the Broader Markets
Learn to Assess the Trading Environment
The Advance/Decline Line: Market Narrator in a Capsule
Stay Updated on Economic Reports
The Granddaddy of All Reports: The FOMC
Mother Market's Contrarian Indicators
Stay Tuned to Changing Conditions
A Word about Losses
The Best Gift to Give Yourself: A Trading Journal
Quiz
Center Point: Come Back to Center
Glossary     299
Recommended Reading     317
Index     318

New interesting book: The Millionaire Mind or Empires of Light

The Extraordinary Leader: Turning Good Managers into Great Leaders

Author: John H Zenger

For too long, the subject of effective leadership has been shrouded in fog and ambiguity. The Extraordinary Leader removes the shroud to reveal leadership as a skill, one that can be consciously learned and developed by anyone. This breakthrough book identifies the competencies necessary for effective leadership, not by guessing or postulating but by analyzing the responses of tens of thousands of workforce members as they describe, in effect, "What makes a great leader?"

Jack Zenger and Joseph Folkman - two of today's preeminent leadership expertsanalyze the answers and provide a broad and universal model for achieving exceptional results. They outline the five core competencies that form the basis for successful leadership and detail techniques that include:
  • Methods that top organizations use to develop leaders from within their own ranks
  • Key competencies that leaders must haveand techniques for mastering them
  • Practical steps for developing your own leadership skills

A major weakness in most leadership development programs has been the tendency to aim low and strive for incremental improvements in individual areas of weakness. When the results inevitably fail to impact the bottom line, organizations abandon programs as unsuccessfuland again resume their misguided focus on uncovering and eliminating leadership weaknesses instead of identifying and developing leadership strengths. The Extraordinary Leader instead focuses on the abilityin fact the necessityfor individuals to hone their leadership competencies in multiple areas, and organizations to develop great leaders in as many areas as possible. It provides research-based strategies for strengthening leadership both in individuals and in organizations and, in the process, delivers a solid yet flexible leadership development program that will provide long-term value to virtually any organization.

What People Are Saying

James M. Kouzes
The Extraordinary Leader attacks cherished but unsupportable assumptions, and does it persuasively, precisely, and professionally. Through their exceptional research the authors demonstrate and prove that leadership does make a difference, and that you can learn to lead.
— Chairman of Emeritus, Tom Peters Company and Coauthor of The Leadership Challenge and Encouraging the Heart


Marshall Goldsmith
This is a 'must read' for coaches, leaders, and those who develop them. The Extraordinary Leader goes beyond anecdotes or 'war stories,' it builds upon comprehensive research. It is destined to be a classic in our field.
— Named by Forbes as one of five top executive coaches and one of Wall Street Journal's "Top 10" executive educators


E. Spong
Extraordinarily readable! This book represents some of the best thinking on leadership I've seen in a long while.
— President, Military Aerospace Support, The Boeing Company


James M. Kouzes
Praise for The Extraordinary Leader:

The Extraordinary Leader attacks cherished but unsupportable assumptions, and does it persuasively, precisely, and professionally. Through their exceptional research the authors demonstrate and prove that leadership does make a difference, and that you can learn to lead.
—(James M. Kouzes, Chairman Emeritus, Tom Peters Company, Coauthor, The Leadership Challenge and Encouraging the Heart)


Marshall Goldsmith
Marshall Goldsmith, Named by Forbes as one of five top executive coaches and one of Wall Street Journal's "Top 10" executive educators
This is a 'must read' for coaches, leaders, and those who develop them. The Extraordinary Leader goes beyond anecdotes or 'war stories,' it builds upon comprehensive research. It is destined to be a classic in our field.


E. David Spong
E. David Spong, President, Military Aerospace Support, The Boeing Company
Extraordinarily readable! This book represents some of the best thinking on leadership I've seen in a long while.




lundi 30 novembre 2009

The Leaders Companion or Options Futures and Other Derivatives

The Leader's Companion: Insights on Leadership Through the Ages

Author: J Thomas Wren

This book serves as a guided introduction to the rich a diverse perspectives on leadership throughout the ages and throughout the world. Each of the selections, introduced by the editor, presents enlightening thoughts on a different aspect of leadership. Writings by Plato, Aristotle, Lao-tzu and others demonstrate that the challenges of leadership are as old as civilization. Machiavelli, Tolstoy, Ghandi, and W.E.B. Du Bois provide a wide range of insights into the eternal practice and problems of leadership. Modern masters of leadership such as James MacGregor Burns, John Kotter, and Warren Bennis join such leading practitioners as Max De Pree and Roger B. Smith in discussing contemporary issues in leadership theory and practice.



Books about: Planet Earth or Slow

Options, Futures, and Other Derivatives

Author: John C Hull

Updated and revised to reflect the most current information, this introduction to futures and options markets is ideal for those with a limited background in mathematics.

Based on Hull's Options, Futures and Other Derivatives, one of the best-selling books on Wall Street, this book presents an accessible overview of the topic without the use of calculus. Packed with numerical samples and accounts of real-life situations, the Fifth Edition effectively guides readers through the material while providing them with a host of tangible examples.

For professionals with a career in futures and options markets, financial engineering and/or risk management.

Booknews

A graduate level business text providing a working knowledge of how derivatives can be analyzed. Hull (U. of Toronto) keeps non-essential mathematics at a minimum while still rigorously introducing the key components of futures markets and the use of futures for hedging, interest rate futures, swaps, options markets, trading strategies, binomial trees, the Black-Scholes analysis, numerical procedures, models of the yield curve, and credit risk and regulatory capital. The conclusion, thankfully, reviews the key concepts and additional equations are presented at the end of the discussions. The text assumes the student has had introductory courses in finance, probability and statistics. Annotation c. by Book News, Inc., Portland, Or.

Booknews

This fourth edition provides a unifying approach to the valuation of all derivatives<-->not just futures and options<-->and includes new chapters on value at risk and estimating volatilities and correlations. Hull (Joseph L. Rotman School of Management, U. of Toronto) assumes that the reader has taken introductory courses in finance and probability and statistics. The disk includes Excel-based software called DerivaGem which can be used to calculate options prices, imply volatilities, and calculate Greek letters for options and interest rate derivatives. For graduate and advanced undergraduate elective courses in business, economics, and financial engineering. Annotation c. Book News, Inc., Portland, OR (booknews.com)



Table of Contents:
Preface
1Introduction1
2Futures Markets and the Use of Futures for Hedging18
3Forward and Futures Prices45
4Interest Rate Futures80
5Swaps111
6Options Markets136
7Properties of Stock Option Prices151
8Trading Strategies Involving Options173
9A Model of the Behavior of Stock Prices190
10The Black-Scholes Analysis207
11Options on Stock Indices, Currencies, and Futures Contracts247
12A General Approach to Pricing Derivative Securities274
13Hedging Positions in Options and Other Derivative Securities295
14Numerical Procedures329
15Interest Rate Derivative Securities370
16Exotic Options414
17Alternatives to Black-Scholes for Option Pricing434
18Credit Risk455
19Review of Key Concepts469
Table for N(X) when X [actual symbol not reproducible]0473
Table for N(X) when X [actual symbol not reproducible]0474
World Exchanges475
Glossary of Notation476
Author Index481
Subject Index484

A Beginners Guide to Day Trading Online or Executive Warfare

A Beginner's Guide to Day Trading Online

Author: Toni Turner

Day trading is highly profitable-and highly tumultuous. Moreover, the financial markets have changed considerably in recent years. Expert author Toni Turner gives you the latest information for mastering the markets, including: Decimalization of stock prices, New trading products such as E-minis and Exchange Traded Funds (ETFs), Precision entries and exits, The new breed of trader. Written in an accessible, step-by-step manner, A Beginner's Guide to Day Trading Online, 2nd Edition shows how to day-trade stocks in today's market.

About the Author:
Toni Turner currently serves as a consultant to Townsend Analytics, Ltd.

What People Are Saying

Greg Capra
Toni Turner's information-packed guide leads you through techniques and tactics you'll need to become a winning trader, and does it in an upbeat, easy-to-understand format. Read this book if you want to know how the market works and how to make it work for you.—Co-author of Tools and Tactics for the Master Day Trader


Fernando Gonzales
Every new trader should buy A Beginner's Guide to Day Trading Online. Toni Turner takes a difficult subject--trading in the stock market--and makes it enjoyable and exciting to learn. I found the book to be highly compelling and a real page-turner. Don't start trading without it!
—Co-author of Strategies for the Online Day Trader




Table of Contents:
Foreword     xi
Acknowledgments     xiii
Introduction     xv
This Ain't No Dress Rehearsal!     1
Benefits of Day Trading: The Good News
The Flip Side: Wall Street Takes No Prisoners
What Does a Day Trader Look Like?
To Trade or Not to Trade?
Author's Note
Center Point: The Power of Commitment
Wall Street: A View from the Top of the Skyscraper     7
The First Traders
The Birth of Wall Street
Who Are Wall Street's Biggest Party Animals? The Bulls and the Bears
The Land of Greed and Fear
Supply and Demand or How Much Will You Pay for That Cookie?
Price: The Bottom Line
The New York Stock Exchange
The NASDAQ Stock Market
The American Stock Exchange, or Amex
Where You Come In
The Bid and Ask, or Offer: What They Mean
NASDAQ Level II System
The Ringmaster, CNBC
Center Point: Empower Your Personal Beliefs
Day Trading Is Your Business: Let's Set It Up That Way     23
Your Day Trading Stash: A Reality Check
Choose Your Weapon
What Type of Trader Are You: Part-time or Full-time?
Trading with an Online Broker: Which One Is Right for You?
Advantages of Using a Direct-access Trading Platform
Should You Open Two Trading Accounts?
Slippage and Commissions: How They Affect Your Wallet
Trading On Margin: How to Do It and Still Sleep at Night
Develop a Simple Business Plan
Create a Success-oriented Environment
Paper Trading: Should You Do It?
Center Point: Your Vision: Life's Invitation to Greatness
The Winning Market Mentality That Leads toProfits     41
Protect Your Principal
Trade to Trade Well, Not to Make Money
Why the Stock Market Is Always Right
The Trader's Most Formidable Foe
Why Faith and Hope Should Be Left in a Basket by the Door
Why "The Devil" Made You Lose All That Money
Celebrate Your Positive Trading Characteristics
Reality Check: What Color Is the Stock Market?
Don't Push the River: Swim with It and the Money Will Flow to You
Responsibility and Respect: How They Play Leading Roles in Your Success
Center Point: Extend Your Reach
Trading Fundamentals You'll Build On     59
The Market Has No Price or Time Limits
Fundamental Versus Technical Analysis
Different Trading Time Frames: What They Mean to You
Trading with the Clock for Profits
Introduction to Charting Techniques
Center Point: The Miracle of Giving
Technical Analysis 101: The Trend Is Your Friend     83
Stock Cycles: How They Help You Plan Your Trades
Support and Resistance: What They Are, How to Recognize Them
Money-making Breakouts and Breakdowns: How to Identify Them
How to Draw Trendlines or Where to Connect the Dots
Center Point: Coincidence or Synchronicity?
Choose a Stock to Trade     121
Volume: A Simple Indicator That Says a Lot
Moving Averages: What They Are, How to Use Them
The Final Touch: Momentum Indicators
Center Point: Detachment-Pathway to Freedom
When the Tough Get Going: Beginning Trader's Boot Camp     155
Beginner's Boot Camp: Week 1
Beginner's Boot Camp: Week 2
Order Types and Definitions
Center Point: The Power of Intuition
Plan Your Trade and Trade Your Plan     177
How to Design Your Trading Log
Viewpoint: Top Down Versus Bottom Up Approach
Plan Your Trade with Risk-reward Analysis
Money-making Chart Patterns for Position Trades
The Basics: Continuation and Reversal Patterns
Double-bottom Pattern
Cup-with-handle Pattern
Reverse Head-and-shoulders
Plain Vanilla Breakout
Know Your Stop Before You Shop
Center Point: Practice Healthy Selfishness
The Swinging Day Trader     203
Fibonacci Numbers
Money-making Setups for Swing Trades and Day Trades
Gap Openings: How to Manage Them
To Hold Overnight, or Not to Hold Overnight
Nitty-gritty Stuff about Day Trading
Does Your Stock Waltz or Jitterbug?
Where to Place Your Stop-loss Orders
Day Trading Setups: What You're Looking For
Quick Level II Review and Intraday Trading Tactics
Pre-market and After-hours Trading Scene
The Ultimate Day Trading Scene
Center Point: Release the Past
Scalps and Shorts, or the Quick and the Dead     231
What Is Scalping?
Basic Scalping Tactics
Price Behavior at Whole and Half Numbers
Scalping Technique: Early Entries
Level II Review and Scalping Strategies
Additions to Your Intraday Toolbox
Tick Charts
Scalping Setups
Boost Your Scalping Profit Potential
Scalping Checklist
Selling Short: Don't Sell It Short!
The Shorting Process: How It Works
Chart Patterns for Selling Short: What to Look For
Bottom Line Shorting Strategies
Center Point: Create a Prosperity Mindset
Love Your Losses: They're a Trader's Best Friend!      269
Seven "Suicide Scenes": How to Avoid Them, Protect Your Principal, and Live to Trade Another Day
Stuff Happens
The Good News, Bad News Roller-coaster Ride
Drop the Stop Game
How Not To Catch a Falling Knife
Hey, Wait for Me!
The Whipsaw Club
Going Ballistic
Center Point: The Truth about Fear
Trading Survival Techniques     281
The "if, Then" Mentality: How It Boosts You to the Ranks of Professionals
Stay Aware of Big Picture Dynamics
The Advance-decline Line as a Superb Storyteller
Meet Another Storyteller: U.S. Thirty-year Treasury Bonds
Other "If, Then" Settings
Too Much Chocolate?
Watch Out! It's Options Expiration Week
Program Trading: A Jolt Out of the Blue
Learn How to Change Gears
Trading Day In a Capsule
Where to Find Stocks to Trade
Trading Fitness: Your Body. Your Mind
Trading Rules to Prosper By
Center Point: Live Consciously and Succeed!
The Future Is Now!     299
Trading From the State of Overwhelm
Microlist of High-caliber Financial Web Sites
Pump and Dump
Should You Take a Trading Course?
In Conclusion
Center Point: We Are All Connected
Recommended Reading List     307
Index     309

Interesting textbook: Walt Disney World Trivia Book or Harley Davidson Ride Atlas of North America

Executive Warfare: Pick Your Battles and Live to Get Promoted Another Day

Author: David F DAlessandro

The New York Times Bestseller



WIN THE WAR FOR SUCCESS



It's not enough anymore to be smart, hard-working, and able to show results; At this level, everybody is smart, hard-working, and able to show results. Now it's a game for grown-ups. What really sets you apart is the relationships you build with people of influence. These people can include your peers, your employees, your organization's directors, reporters, vendors, and regulators-as well as the people directly above you in the organizational hierarchy.



In senior management, you no longer answer to just one boss. There is now a hazy matrix of hundreds of bosses both inside and outside the office, any one of whom can stop you cold or give you a tremendous push forward. Executive Warfare offers concrete advice for handling all of them, including

  • YOUR PEERS: They are the most valuable of allies or the most dangerous of enemies
  • THE CEO: Her office is often where the real fairy dust is kept. Make sure you have a good relationship here
  • THE BOARD OF DIRECTORS: They won't judge you fairly if all they see of you is your PowerPoints
  • YOUR DIRECT REPORTS: They are your vital organs, so treat them accordingly. And if you find a blood clot among them-excise that person before he kills you
  • YOUR RIVALS: It's not always wise to shoot at them, but if you do, do not shoot to wound

In his bestsellers Brand Warfare and Career Warfare, author David D'Alessandro offered sharp advice for building a brand and building a career. Now Executive Warfare isthe advanced class for the truly ambitious. Learn what it takes to rise to the top-and to do the even harder thing, which is survive there.


What People Are Saying


"When it comes to straight talk about what it really takes to thrive in business, no one does it better today than bestselling author David D'Alessandro. Executive Warfare is the most compelling installment of his Warfare trilogy. Follow D'Alessandro's advice carefully and you are guaranteed to become one of the most trusted and valued professionals in your organization. Ignore it and throw away your opportunity for professional differentiation, a central aspect of professional success."
—James M. Citrin, bestselling author, The Dynamic Path and Senior Director, Spencer Stuart

"Executive Warfare is a rare find…a management skills book which provides excellent advice and is a good read at the same time. David looks at what it takes to climb the corporate ladder and tells it like it really is: the good, the bad and the ugly. Everyone can find something in this book to help them navigate the choppy waters of corporate life today and have a good laugh while learning new skills."
—Judith A. McHale, former president and CEO of Discovery Communications




dimanche 29 novembre 2009

Leadership Roles and Management Functions in Nursing or Dont Sweat the Small Stuff About Money

Leadership Roles and Management Functions in Nursing: Theory and Application

Author: Bessie L Marquis

Now in its Sixth Edition, this foremost leadership and management text incorporates application with theory and emphasizes critical thinking, problem solving, and decision making. More than 225 case studies and learning exercises promote critical thinking and interactive discussion. Case studies cover a variety of settings, including acute care, ambulatory care, long-term care, and community health. The book addresses timely issues such as leadership development, staffing, delegation, ethics and law, organizational, political, and personal power, management and technology, and more. Web links and learning exercises appear in each chapter. An Instructor's CD-ROM includes a testbank and PowerPoint slides.

Mary L. Fisher

This second edition highlights the interdependent nature of leadership and management across a full spectrum of management processes. Such a philosophical foundation assists the reader to develop a framework critical for success in a management career. While presenting a theoretically sound and comprehensive elementary management text, the authors provide value-added bonuses: teaching tips and learning exercises aimed at whole brain thinking. Faculty are encouraged to engage students' imaginations and enhance their problem-solving skills by connecting real-life experiences to the content of the text. This stimulus may assist faculty who are motivated to try new teaching techniques, but may not directly motivate students of management to explore these venues alone. BSN nursing students and new nurse managers are the main audience for the book. The content is comprehensive for beginning management students but would be too fundamental for more sophisticated audiences, The authors are well established in the management field. The book is visually appealing, using color to separate sections and to highlight key material. Appropriate use of tables, displays, and key concept lists keep the reader centered on the main points of the content, The references are updated, although many older references appear that are not seminal works. The book is clean and organized in appearance. This second edition has added learning exercises and case studies with an emphasis on community-based situations. Content in key areas, such as transformational leadership, delegation, and time management are strengthened. A sound book, this offering is one of several quality texts in the field. Selection ofthis one would depend on the organization of its materials in relationship to a specific course's content and design. The addition of the updated content and quality learning exercises give this text the potential to stand out from the crowd for faculty who wish to experiment with different pedagogies. This book is also a good value for the price.

Doody Review Services

Reviewer: Mary L. Fisher, PhD, RN, CNAA (Indiana University School of Nursing)
Description: This second edition highlights the interdependent nature of leadership and management across a full spectrum of management processes. Such a philosophical foundation assists the reader to develop a framework critical for success in a management career.
Purpose: While presenting a theoretically sound and comprehensive elementary management text, the authors provide value-added bonuses: teaching tips and learning exercises aimed at whole brain thinking. Faculty are encouraged to engage students' imaginations and enhance their problem-solving skills by connecting real-life experiences to the content of the text. This stimulus may assist faculty who are motivated to try new teaching techniques, but may not directly motivate students of management to explore these venues alone.
Audience: BSN nursing students and new nurse managers are the main audience for the book. The content is comprehensive for beginning management students but would be too fundamental for more sophisticated audiences, The authors are well established in the management field.
Features: The book is visually appealing, using color to separate sections and to highlight key material. Appropriate use of tables, displays, and key concept lists keep the reader centered on the main points of the content, The references are updated, although many older references appear that are not seminal works. The book is clean and organized in appearance. This second edition has added learning exercises and case studies with an emphasis on community-based situations. Content in key areas, such as transformational leadership, delegation, and time management are strengthened.
Assessment: A sound book, this offering is one of several quality texts in the field. Selection of this one would depend on the organization of its materials in relationship to a specific course's content and design. The addition of the updated content and quality learning exercises give this text the potential to stand out from the crowd for faculty who wish to experiment with different pedagogies. This book is also a good value for the price.

Rating

4 Stars! from Doody




Book about: When Genius Failed or Built to Last

Don't Sweat the Small Stuff About Money: Spiritual and Practical Ways to Create Abundance and More Fun in Your Life (Don't Sweat the Small Stuff Series)

Author: Richard Carlson

and/or stickers showing their discounted price. More about bargain books

Rich Dads Cashflow Quadrant or Go Put Your Strengths to Work

Rich Dad's Cashflow Quadrant: Rich Dad's Guide to Financial Freedom

Author: Robert T Kiyosaki

Rich Dad's CASHFLOW Quadrant will reveal why some people work less, earn more, pay less in taxes, and feel more financially secure than others. It is simply a matter of knowing which quadrant to work from and when.Have you ever wondered . . .
· What is the difference between an employee and a business owner?
· Why do some investors make money with little risk while most other investors just break even?
· Why do most employees go from job to job while others quit their jobs and go on to build business empires?
· Why, in the Industrial Age, did most parents want their children to become medical doctors, accountants, or attorneys . . . and why, in the Information Age, are these professions under financial attack?Have you noticed that many of the brightest graduates from our universities want to work for college dropouts . . . dropouts such as Bill Gates, Richard Branson, Michael Dell, and Ted Turner? Dropouts who today are the mega-rich of society.This book will answer some of these questions and also assist in guiding you to find your own path to financial freedom in a world of ever-increasing financial change.It is a book written for . . .
· people who are ready to move beyond job security and begin to find their own world of financial freedom
· people who are ready to make deep professional and financial changes in their lives
· people who are ready to move from the Industrial Age to the Information AgeIt's time to get out of the rat race. Rich Dad's CASHFLOW Quadrant shows you how.



See also: Top Texas Chefs Cook at Home or The Gourmets Guide to Cooking with Beer

Go Put Your Strengths to Work: Six Powerful Steps to Achieve Outstanding Performance

Author: Marcus Buckingham

From the coauthor of the million copy bestsellers First, Break All the Rules and Now, Discover Your Strengths

Marcus Buckingham jump-started the Strengths movement that is now sweeping the work world with his first two blockbusters. Now, he answers the ultimate question: How can you actually apply your strengths for maximum success at work? Research data show that most people do not come close to making full use of their assets at work. Go Put Your Strengths to Work will reveal the hidden dimensions of your strengths through a six-step, six-week experience that will tell you:

• Why your strengths aren't "what you are good at" and your weaknesses aren't "what you are bad at."

• How to use the four telltale signs to identify your strengths.

• The simple steps you can take each week to push your time at work toward those activities that strengthen you, and how to cut out those that don't.

• How to talk to your boss and your colleagues about your strengths without sounding like you're bragging, and your weaknesses without sounding like you're whining.

• The fifteen-minute weekly ritual that will keep you on your strengths path for your entire career.

As part of the program you'll take an online Strength Engagement Track, a powerful gauge to measure the level of engagement of your or your team's strengths. Go Put Your Strengths to Work will open up exciting uncharted territory for you and your organization. Join the strengths movement, and thrive.



Table of Contents:
Introduction: Lead this Movement     1
The First Stage: How to Label
The Second Stage: How To Take Action
You Are Here
And You're Closer Than You Think
The 6-Step Discipline
Trombone Player Wanted
Bust the Myths: "So, What's Stopping You?"     33
Meet Heidi
As You Grow, Your Personality Changes
You Will Grow the Most in Your Areas of Greatest Weakness
A Good Team Member Does Whatever It Takes to Help the Team
Get Clear: "Do You Know What Your Strengths Are?"     71
The Four Signs of a Strength
Who Is the Best Judge of Your Strengths?
Capture, Clarify, and Confirm Your Strengths
Will Your Strengths Stay the Same Year after Year?
Heidi Gets Clear
Free Your Strengths: "How Can You Make the Most of What Strengthens You?"     117
How Heidi Got Weak
How Heidi Got Strong
Your Strong Week Plan
Four Strategies to Put Your Strengths to Work
Your Free Interview
Stop Your Weaknesses: "How Can You Cut Out What Weakens You?"     153
What Are Your Most Dominant Weaknesses?
Capture, Clarify, and Confirm Your Weaknesses
Quit "Should-ing"
Four Strategies to Stop Your Weaknesses
Heidi Stops Calling
Your Stop Interview
Speak Up: "How Can You Create Strong Teams?"     199
"Your Strengths Weaken Me"
The Strengths Chat
"How I Can Help You"
The Weakness Chat
"How You Can Help Me"
Tips for Strengths-Based Managers
Team Georgia
Build Strong Habits: "How Can You Make This Last Forever?"     243
The End of theBeginning
The Strongest Habits
"And What Happens if..."
"...I don't know if I should take this job"
"...I don't think I should have taken this job"
"...I'm new to the job"
"...I'm overworked"
"...My manager doesn't understand me"
"...my manager is an idiot"
"...I'm burned out"
"...In the grand scheme of things, my job's just not that important"
"...Deep down, I don't think I'm as good as everyone says I am"
Coda: Take Your Stand     267
Acknowledgments     269